Publication date: 15/04/2019
MouSensor is very pleased to announce our official rebrand of the company from MouSensor to Yesse Technologies (strongly pronounced as Yes!).
The new brand identity is inspired by the following questions:
We believe that the innovative platform we are building provides a positive answer to the questions above. Hence the logical choice to replace the “no” in nose with a convinced “yes”. YESSE.
Since our foundation in 2016, our brainchild has matured into a disruptive company that brings together a multidisciplinary team of scientists, engineers and entrepreneurs who share our core values of integrity, thinking out-of-the box and pushing the boundaries of the unknown. A company that has an overseas affiliation and is supported by a strong network of smart VCs, trusted partners and experienced advisors. Such a transformation asks for a new brand that powerfully conveys our bold vision: to decode the last mystery of the senses through harnessing what evolution gave us.
The one thing that will never change is the fact that we are rooted in basic science. The technology that forms the core of our company is the product of over 25 years of fundamental research on the molecular biology of the sense of smell. Therefore, our proprietary platform has been re-named ORion21™, referring to the constellation Orion, The Hunter, an acknowledgment to Hunter College where the technology was invented.
A new brand comes with a new logo, which is inspired by a combination lock. We are unlocking the Odoromics code and on our way to putting a “yes” in nose.