For any life sciences company bringing its first product to market, the “commercialization to-do list” is long and punctuated by one critical strategic decision after another. What are the variables driving your launch strategy? What tools should you have in place to support marketing and sales? How can you ensure compliant transparency reporting and mitigate risk? Often in as little as 18 months, you’ll need to pull together – or access – an entire commercial organization and infrastructure. So where do you start?
Hear from a panel of emerging biopharma executives who have faced these challenges, and more, as they built their commercial operations function from the ground up. They will share best practices and lessons learned based on their experiences launching in the US and in Europe.
3 Key take-aways