Category: Info Session
Media coverage can help your company attract investors and build support among key audiences, but what’s the best way to build relationships with journalists? With the advent of social media and the rise of influencer marketing, the most effective strategies for promoting your business have rapidly changed.
In this “Out of the Lab and Into the Newsroom” presentation, Ryan Flinn, a J&J Innovation communications leader and former Bloomberg News reporter, will walk you through some of the trends in the media world, how these impact best outreach practices, and provide tips for designing a successful media campaign.
Drawing from his decade-long experience in newsrooms across the country as well as from his years advising dozens of biopharma companies, Ryan will share real-world examples of tactics that can work – as well as mistakes entrepreneurs often make – when attempting to earn media coverage.
JLABS @ SSF & Livestream
329 Oyster Point Boulevard
South San Francisco, CA 94080