Excited About Your Story: Tell it like a TED Pro

Great leaders tell great stories. Stories have the power to touch people’s deepest emotions. And emotions are the wellspring of loyalty, trust, co-operation and action. You will succeed more often, more quickly and more completely as you master the power of stories. And, as a human being, you are a natural born storyteller with full access and rights to the best that story has to offer. In this excellent session, you will learn how to unleash your own innate powers and have others be Excited About Your Story.

Topics covered in the session will include:

  • Why the ability to tell a compelling story is essential for startups
  • 5 elements of a strategic story
  • Strategies for pitching in front of various audiences: clinical vs. non-clinical vs. investors
  • How to embed storytelling into all aspects of your business and pitches


Speaker: John Bates

John Bates has spoken, hosted and coached for over 30 different worldwide TED and TEDx events. His group trainings are world famous and executives from companies like Johnson & Johnson Innovation Labs, Accenture, NASA, IBM, Boston Scientific and more, recommend him to their colleagues as the best communications and leadership trainer working today. Long ago John fell in love with the Internet the moment it dawned on him what it would do for communication. Since then he has worked with early-stage companies as a Founder or early employee has been instrumental in raising hundreds of millions of dollars in Venture Capital and has always earned the title Chief Evangelist. He Co-Founded, a dotcom darling which ended up going bust in the dotcom bomb of 2000, and he was the first employee and is a part owner of current Internet powerhouse John is a co-author of World Class Speaking in Action, an Amazon best-seller, a columnist for and loves making a difference for those who make a difference.


John Bates

Chief Executive Officer & Executive Whisperer, Executive Speaking Success & Business Coaching



Event Registration and Coffee


Welcome and Presentation


Discussion and Q&A


Networking Lunch


Programme Close

Event Details


Wednesday, September 19, 2018 (09:30 h - 12:45 h)


Faculty Club 
Groot Begijnhof 14, Leuven


€35 | General Public
€15 | Academics & Students


FLANDERS.BIO MEMBER BENEFIT: members are entitled to a 10% discount on the registration fee.
Contact us to obtain your discount code.




Discover all JLABS events HERE.

2018-09-19 09:30:00 2018-09-19 12:45:00 Europe/Brussels Excited About Your Story: Tell it like a TED Pro Faculty Club Groot Begijnhof 14, Leuven <p><img style="width: 500px; height: 166.66666666666669px;" src="/media/3501/jlabs-be_2line_rgb_300dpi.jpg?width=500&amp;height=166.66666666666669" alt="" data-id="8000"></p> <p>Discover all JLABS events <strong><a href=";menu_id=menu_link_content%3Ac8a190f8-5e3f-4474-afe9-4831f3253473" target="_blank">HERE</a></strong>.</p>

More info?

For any further information about this event, please do not hesitate to get in touch with our Programme Manager

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Katrien Lorré

Programme Manager

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